The Guardian -
21 Aug 2026 06:00

We had years of trainerflation but now value and versatility are back in fashion Dont get Fashion Statement delivered to your inbox? Sign up hereWhen Nikes Air Max 95 trainers first landed in Britain back in the mid-1990s, they looked unlike anything else. Created by footwear designer Sergio Lozano, the shoe had wavy layers running down its sides, neon yellow accents, and visible Air bubbles underfoot. But in the UK, one detail quickly became as famous as the shoe itself: its £110 price tag.The...
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